ROOTED is an all natural sparkling water that originates from Swiss underground springs ancompletely free from any harmful impurities and chemicals. Our water is paired with different fruits and spices, which have been valued for centuries for their healing properties and flavors.
The goal is to provide an experience of refreshment as well as a feeling of grounding with the life that surrounds us and make who we are. ROOTED will make us feel more conscious and energized in our day to day activities, limiting non-necessary additives from entering our bodies.
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Concept
Rooted is a unique sparkling water sourced from the heart of the Swiss Alps, a region celebrated for its majestic beauty and deep-rooted traditions. Our journey begins beneath the rugged, ancient terrain, where underground springs have nurtured our water for centuries, free from any impurities or contaminants, echoing the enduring strength of nature.
Color Palette
Rooted can create a visually cohesive product line that communicates the unique qualities of each sparkling water variant. This connection not only enhances the appeal of the packaging but also aids consumers in quickly identifying and associating their preferred flavors based on color, fostering brand loyalty and recognition. These flavors include the original, strawberry, and ginger, and the colors act accordingly to each fruit and spice.
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Flavors
We have harmoniously blended this pristine Swiss water with some of the finest fruits and spices, including ginger and strawberry, which have been cherished throughout time for both their healing qualities and captivating flavors. Our vision is to provide an extraordinary refreshment that not only reconnects you with the roots of the Swiss Alps but also enriches your connection with the world around and underneath you.
Original
The Original flavor reflects the pure, unaltered essence of Roots’ pristine water source. It showcases the natural purity and authenticity of our product, reinforcing the idea that it all begins with the unaltered, crystal-clear water from the depths of the Swiss Alps.
Strawberry
The Strawberry flavor is associated with elegance, sophistication, and indulgence. The delicate sweetness of strawberries complements the natural purity of Rooted water. This flavor choice aligns with the demographic we are targeting, offering a refined and luxurious taste experience.
Ginger
Ginger is known for its healing properties and the refreshing zest it adds to beverages. The spice represents the conscious living aspect of our brand, appealing to those who seek beverages with health benefits. Additionally, ginger adds an element of sophistication to the product.
Final Wordmark & Logo
Growth & Aspiration
The upward direction of the wordmark signifies growth and aspiration. In nature, roots provide a strong foundation for a plant to grow and flourish. By positioning the wordmark in an upward direction, it suggests that
Rooted is not just about being grounded in nature but also about reaching for new heights. It conveys the idea that, like a flourishing tree, the product is reaching for the sky, aspiring to be the best sparkling water.
Transcendence
The upward orientation represents a transcendence from the earth's roots. It communicates the idea that "Rooted" is not confined to the ground but rather emerges from it and rises above. This symbolism can be associated with the pure and elevated quality of the product, suggesting that it transcends ordinary expectations and standards. The symbol represents the roots beneath us in a geometrical shape that aligns with our Swiss design style identity.
